Theunis M Groenewald
Work Info Contact

Bigpipe New Zealand

Consortium was tasked with rebranding the newly established naked broadband service, Bigpipe, for Telecom Digital Ventures after a successful pitch. The initial brand design and visual language was approved but a more stylised, limited, colour palette was chosen instead to visually distance the service from Telecom's new multi-coloured brand. Along with a very structured monospaced typeface, the brand relies on rigid grid systems to appear more engineered than designed.

Initial brand presentation deck
Bigpipe stacked brandmark
Bigpipe horisontal brandmark
Final brand presentation deck
Bigpipe grid
Iconography styleguide
YouTube pre–roll ad
Pipe brand device
Pipe brand device
Pipe brand device
Pipe grid brand device
Online banner ads
Online banner ads
Online banner ads