Before Lightbox, Telecom Digital Ventures' new streaming TV service was called ShowMeTV. Soon after it was announced, however — and right after Consortium won the account after a competitive pitch — the name was disputed and several other names were put up for consideration. To help expedite that process, I was tasked with establishing visual territories for each of the main contenders. The work below features different design directions for a variety of different possible names to replace ShowMeTV.