Tourism Holdings Limited (THL)

Concept design work for a potential new connector brand within the THL brand hierarchy. Regrettably, these didn't progress any further, but a number of fun territories were explored over the course of just over a week. Highlighted below are some key visuals, and the presentation deck is displayed with permission at the end to show the scope and breadth of brand exploration work.

Note that this is an internal presentation deck, containing moodboards and imagery from a number of online sources. These images belong to their respective owners, and are displayed here for position only.

vivi is made up of Vive Via, or life on the road. A set of simple geometric shapes make up the brandmark, which is then turned into curved 3D shapes and dots.

SWEN points to all four corners of the world by combining South, West, East, North. The logo is intended become dynamic, using the coordinates as direction markers for each location/direction.

Wanderest plays on the duality of combining Wander and Rest, as well as a kind of superlative form of Wanderer, by combining a handwritten format with an italicised Cooper typesetting.

Yonderer is a new word to describe travellers that ‘go yonder.’ This was a favourite execution based on using emoji and pictograms to complement language whenever possible.

Despite being the one least likely to progress to becoming a trademark, Drive was heaps of fun exploring, purely because the logo variations would give the appearance of moving painted road marks.

Hopscotch was about bringing childlike wonder and imagination to life, with squiggles for roads to highlight the idea of taking the road less travelled rather than the direct route. The logotype’s letters could also play a game of hopscotch to expand the idea further.