Bigpipe New Zealand

Consortium was tasked with rebranding the newly established naked broadband service, Bigpipe, for Telecom Digital Ventures after a successful pitch. The initial brand design and visual language was approved but a more stylised, limited, colour palette was chosen instead to visually distance the service from Telecom's new multi-coloured brand. Along with a very structured monospaced typeface, the brand relies on rigid grid systems to appear more engineered than designed.